XAATAI Cookie Policy
XAATAI LLC respects your privacy and is committed to being transparent about how cookies, local storage, session storage, and similar technologies are used when you access or interact with XAATAI websites and online services.
This Cookie Policy explains what these technologies are, how XAATAI LLC uses them, the purposes for which they are used, how optional analytics technologies are controlled, and the choices available to you.
This Policy should be read together with the XAATAI Privacy Policy and, where applicable, the Terms of Service and other notices that apply to particular XAATAI services.
1. About This Policy
This Cookie Policy applies to the public XAATAI website and to other XAATAI websites, web applications, and online services that link to or reference this Policy.
For purposes of this Policy, "XAATAI LLC," "we," "us," or "our" refers to XAATAI LLC. XAATAI is the software platform developed and operated by XAATAI LLC.
Different parts of the XAATAI ecosystem perform different functions. Accordingly, the cookies and similar technologies used on the public marketing website may differ from those used within the authenticated XAATAI school-management platform.
This Policy therefore describes the categories and types of technologies that may be used across XAATAI services. A particular technology described in this Policy may not be active on every XAATAI page or service at all times.
2. What Are Cookies and Similar Technologies?
Cookies are small text files that websites may store on your device when you visit them. They can be used to remember information about your visit, maintain necessary functionality, preserve preferences, support security, or measure website usage.
XAATAI LLC may also use technologies that perform functions similar to cookies, including:
- browser local storage;
- browser session storage;
- pixels and tags;
- web beacons;
- software development kits;
- browser or device identifiers; and
- similar technologies.
For simplicity, this Policy refers to these technologies collectively as "cookies and similar technologies."
3. How XAATAI Uses Cookies and Similar Technologies
XAATAI LLC uses these technologies for different purposes depending on the service and functionality involved.
3.1 Essential Technologies
Essential technologies support functions that are necessary for the operation, security, or usability of a website or service.
On the public XAATAI website, these may include technologies used to:
- remember your cookie or analytics consent choice;
- maintain required website functionality;
- support public forms and enquiry processes;
- protect website functionality against abuse;
- maintain necessary application state; and
- support security-related functions.
These technologies are generally used without requiring separate consent where their use is necessary and permitted by applicable law.
3.2 Analytics and Measurement Technologies
Where enabled, XAATAI LLC may use analytics technologies to understand how visitors interact with the public website.
Analytics may help us understand:
- which pages are visited;
- how visitors navigate the website;
- how visitors interact with calls-to-action;
- website performance;
- general engagement patterns; and
- the effectiveness of marketing campaigns.
XAATAI LLC's analytics technologies are optional and are activated only after the visitor provides the applicable analytics consent.
3.3 Marketing and Advertising Technologies
XAATAI LLC may use marketing or advertising technologies where required to measure campaigns, advertising activity, or conversions.
If XAATAI LLC introduces such technologies, they will be treated as optional technologies and will not be activated where applicable law requires consent until the appropriate consent has been provided.
At present, XAATAI LLC's marketing website is designed to activate its configured analytics and marketing measurement technologies only after analytics consent.
4. Session and Persistent Technologies
Cookies and similar technologies may operate for different periods.
Session Technologies
Session technologies generally remain available only while a browser session or interaction is active and may be used for temporary functionality, security, or application state.
Persistent Technologies
Persistent technologies remain on your device until they expire or are deleted.
For example, XAATAI LLC's marketing consent cookie is configured to remain for a limited period so that the website can remember the visitor's selected analytics preference rather than repeatedly requesting the same choice.
The duration of a particular technology depends on its purpose and technical configuration.
5. XAATAI Cookie and Storage Inventory
The following describes the principal cookies and browser-storage mechanisms currently implemented or supported on the XAATAI public marketing website.
5.1 xaatai_marketing_consent
- Type: First-party cookie
- Category: Essential
- Purpose:Stores the visitor's selected analytics consent preference so that XAATAI LLC can respect that preference on subsequent visits.
- Information stored: Consent state and the date/time at which the preference was recorded.
- Duration: Up to 180 days, unless deleted earlier by the user or otherwise changed by XAATAI LLC.
- Consent:This cookie is necessary for managing and respecting the visitor's consent choice.
5.2 Marketing Session Storage
- Storage type: Browser local storage
- Category: Marketing attribution / functionality
- Purpose:Supports continuity of marketing attribution associated with a visitor's interaction with the public website. The stored identifier is designed to distinguish a marketing interaction without directly storing a person's name, password, school record, or other substantive school-management information.
- Duration: Until the stored data is removed by the website, expires according to the applicable implementation, or is deleted by the user or browser.
5.3 Marketing Attribution Storage
- Storage type: Browser local storage
- Category: Marketing attribution
- Purpose: May preserve campaign and referral information associated with a website visit.
Depending on the visitor's interaction with the website, this may include: UTM source, UTM medium, UTM campaign, UTM term, UTM content, referring page, and landing page.
This information is used to understand how visitors arrive at XAATAI and to evaluate the effectiveness of marketing and acquisition activities.
Where consent is required for this type of non-essential storage or processing, XAATAI LLC will apply the applicable consent control before storing or processing the information for that purpose.
5.4 Google Analytics
Where configured and enabled, XAATAI LLC may use Google Analytics to measure website usage and performance.
Google Analytics is loaded only after the visitor has provided analytics consent through the XAATAI consent mechanism.
The information processed may include website interaction information, technical information, and identifiers used by the analytics service. The availability and configuration of Google Analytics may change over time.
5.5 Plausible Analytics
Where configured and enabled, XAATAI LLC may use Plausible Analytics to measure website usage and performance.
Plausible is loaded only after the visitor has provided analytics consent through the XAATAI consent mechanism.
The specific information processed depends on the configuration of the service and may change over time.
5.6 Meta Pixel
Where configured and enabled, XAATAI may use the Meta Pixel for marketing measurement and conversion-related analytics.
The Meta Pixel is loaded only after the visitor has provided the applicable analytics consent through the XAATAI consent mechanism.
The technology may allow relevant interactions with the XAATAI website to be measured for campaign and conversion purposes.
6. Your Consent Choices
When you visit the XAATAI website, you may be presented with a consent banner allowing you to choose whether to permit optional analytics.
You may select:
- Only necessary
This prevents optional analytics technologies from being activated while allowing essential website functionality to continue. - Allow analytics
This permits the optional analytics technologies configured by XAATAI to operate.
Your choice is stored so that XAATAI LLC can respect your preference during subsequent visits.
7. Withdrawing or Changing Consent
You may withdraw or change your analytics consent.
Where XAATAI LLC provides a cookie-preference control, you may use that control to update your choice.
You may also delete cookies and browser storage through your browser settings.
If you withdraw analytics consent, XAATAI LLC will stop activating optional analytics technologies that depend on that consent, subject to technical limitations and applicable law.
Withdrawal of consent does not affect processing that occurred lawfully before the withdrawal.
8. Browser Controls
Most modern browsers allow you to control, block, or delete cookies and browser storage.
Depending on your browser, you may be able to:
- delete existing cookies;
- block cookies;
- block third-party cookies;
- delete local storage;
- configure cookies to expire when the browser is closed; or
- receive notifications when cookies are being stored.
Disabling essential cookies or storage may affect the operation of certain website features.
9. Third-Party Technologies
XAATAI LLC may use third-party service providers to support analytics, website functionality, security, communications, infrastructure, or other legitimate business purposes.
Where a third-party provider operates cookies or similar technologies in connection with XAATAI services, the provider may process information in accordance with its applicable privacy documentation and its relationship with XAATAI LLC.
Third-party services currently supported by the XAATAI marketing website may include analytics and marketing measurement services such as Google Analytics, Plausible Analytics, and Meta Pixel, depending on the configuration deployed at a particular time.
XAATAI LLC will not intentionally use third-party technologies for purposes that are inconsistent with the purposes disclosed to users or applicable law.
10. Cookies and Personal Data
Information collected through cookies or similar technologies may constitute personal data where it can be linked or reasonably associated with an identifiable individual.
Where this occurs, XAATAI LLC processes that information in accordance with applicable data-protection requirements and the XAATAI Privacy Policy.
Depending on the circumstances, processing may rely on consent, the necessity of providing a requested service, legitimate interests where permitted, compliance with a legal obligation, or another lawful basis available under applicable law.
11. Cookies and the XAATAI School Platform
The authenticated XAATAI school-management platform may use additional browser technologies that are necessary to provide authenticated application services.
These may include technologies supporting:
- authentication;
- secure sessions;
- access control;
- application state;
- user preferences;
- security;
- fraud and abuse prevention; and
- other core application functionality.
The public marketing website and authenticated school-management platform therefore may not use identical cookies or browser-storage mechanisms.
Cookies and browser storage should not be treated as the primary storage location for substantive school records such as student academic records, attendance records, fee records, disciplinary records, or other school-management information.
The processing of such information is governed primarily by the XAATAI Privacy Policy and the applicable contractual arrangements governing the school's use of the platform.
12. International Data Transfers
Some XAATAI LLC service providers may operate infrastructure or process information in jurisdictions outside the country in which you are located.
Where cookie or analytics information constitutes personal data and is transferred internationally, XAATAI LLC will take appropriate measures required by applicable law in relation to that transfer.
The specific safeguards applicable to an international transfer may depend on the service provider, jurisdiction, type of information, and applicable legal requirements.
13. Security and Retention
XAATAI LLC uses reasonable technical and organizational measures designed to protect information processed through its websites and services.
No website, internet transmission, cookie, or electronic storage system can be guaranteed to be completely secure.
XAATAI LLC retains cookie and browser-storage information only for as long as reasonably necessary for the purpose for which it is used, subject to applicable legal, security, operational, and contractual requirements.
Retention periods may vary depending on the technology and its purpose.
14. Children's Privacy
XAATAI LLC provides technology to educational institutions and recognizes that its services may be used in environments involving students and minors.
The public XAATAI marketing website is not intended to use cookies or similar technologies to create behavioural advertising profiles of children.
The processing of student information within the XAATAI school-management platform is addressed separately through XAATAI's privacy and contractual framework.
15. Changes to This Cookie Policy
XAATAI LLC may update this Cookie Policy from time to time to reflect changes to:
- the XAATAI website;
- the XAATAI software platform;
- cookies and similar technologies;
- analytics or other third-party services;
- our business practices; or
- applicable legal or regulatory requirements.
When changes are made, XAATAI LLC will update the Last Updated date at the beginning of this Policy and may provide additional notice where appropriate or required by law.
16. Contact Us
If you have questions about this Cookie Policy, XAATAI LLC's use of cookies and similar technologies, or your consent choices, please contact us.
Summary
XAATAI LLC uses cookies and similar technologies primarily for:
- essential website functionality;
- consent management;
- security;
- marketing attribution;
- analytics; and
- marketing measurement where applicable.
Optional analytics technologies are activated only after the visitor provides the applicable consent.
You can control optional analytics through XAATAI LLC's consent mechanism or through your browser settings.
This Policy should be read together with the XAATAI Privacy Policy and other applicable legal notices.